About Us

HOKA was born out of the unwavering beliefthat if you ignored the doubters,
brushed off the critics,
and poured your heart into a wild idea,
it was possible to create a shoethat let people fly down mountains.
True.

Next we pushed our pursuits forward _certain there was a way to design running shoesthat could be remarkably kind to the human bodyand still be world-class fast.
Also true.

Today,
we make gear for pro runners and first milersultra-marathoners and mountain roamers,neighborhood walkers and wild trail runners,that lets moving go beyond performance.

Because every run is about more than just a run.
It’s about finding oneself.
Losing oneself.
Movement is good magic. For all of us.
And sharing it with as many people as possibleis our whole reason for being
Come on, gear up.